Russian Media
As anywhere, it takes more than a press release
Don't be misled by western media reports of a
politically tame Russian media. Russia's newspapers,
magazines, web publications and even some electronic
media are diverse, lively and news-driven.
With a buoyant advertising market, Russia's most
influential media no longer rely on "pay-for-play"
practices, and instead are competing for readership. As
these are the media most warranting your attention, they
are also the titles you will need to work hardest with
to get your story told. They are staffed by some of the
brightest and most independent-minded journalists
anywhere, and what they want is genuine news, not
promotional rhetoric.
For a list of Russian media organizations as well as
international media bureaus, go
here. Remember that
in most instances, RNWire's media lists reflect multiple
recipients, including editors and relevant specialist
reporters.
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